The Best 25 Brazilian Brands 2010
The branding consultancy Interbrand recently published the top 25 Brazilian brands for 2010. The brand values are estimated based on various factors such as financial data, Economic Value Added (EVA), strength of brand, etc.
The Top 25 Brazilian Brands 2010:
| Rank | Name | Sector |
|---|---|---|
| 1 | Itau | Financial Services |
| 2 | Bradesco | Financial Services |
| 3 | Petrobras | Energy |
| 4 | Banco Do Brasil | Financial Services |
| 5 | SKOL | Food and Beverage |
| 6 | Natura | Cosmetics |
| 7 | Brahma | Food and Beverage |
| 8 | Antartica | Food and Beverage |
| 9 | Vivo | Telecom |
| 10 | Renner | Retail |
| 11 | Embratel | Telecom |
| 12 | Banrisul | Financial Services |
| 13 | Lojas Americanas | Retail |
| 14 | Cyrela | Real Estate |
| 15 | Oi | Telecom |
| 16 | Braskem | Petrochemicals |
| 17 | TAM | Airlines |
| 18 | Net | Telecom |
| 19 | Marisa | Retail |
| 20 | Herring | Apparel |
| 21 | Gafisa | Real Estate |
| 22 | Havaianas | Apparel |
| 23 | GOL | Airlines |
| 24 | Positivo | Technology |
| 25 | Lopes | Real Estate |
Itau(ITUB) is the top Brazilian brand with a value of R$ 20,651 millions. Other financial services giants Banco Bradesco (BBD) and Banco Do Brasil(OTC: BDORY) appear in the top five rankings.
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